

What if there was a gap between mapped data and our perception of it?
Buried in the ArcGIS symbolization options for proportional symbol maps is a puzzling check box labeled Appearance Compensation (Flannery) that addresses one gap between perception and data symbolized on maps.
This check box is a vestige of academic cartography’s extensive engagement with psychophysics beginning in the 1950s. Psychophysics relates “matter to the mind, by describing the relationship between the world and the way it is perceived.” Psychophysical studies select specific sensory stimuli and evaluate human perception of the stimuli. Cartographers studied thresholds (what is the smallest type size the average viewer can read?), discrimination (what is the minimum difference between two gray tones required for the average viewer to perceive a difference?), and scaling (how to scale a map symbol so the average user correctly judges the symbol’s value?).
The most studied map symbol was the proportionally scaled circle.


