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Making maps is rife with rules. But following rules does not necessarily produce a great (or even good) map. It may be the implementation of broader design principles that leads to a successful map.

Principles are an intellectual generalization of a broad field of knowledge: a kind of map, in the broadest sense of the word.

They are useful for guiding map makers and helping map users understand how maps work.

There are numerous sets of cartographic design principles. My previous post on Edward Tufte distilled six map design principles (or commandments as I called them) from Tufte’s first book, The Visual Display of Quantitative Information.

In 1999 the British Cartographic Society’s Design Group proposed “Five Principles of Cartographic Design.” When I first came across this set of principles I thought them interesting – even a bit passionate – a rare state of affairs in the often stoic world of cartography. I added a few maps and my own comments (in italics).

More on these map design principles below: Concept before Compilation, Hierarchy with Harmony, Simplicity from Sacrifice, Maximum Information at Minimum Cost, and Engage the Emotion to Engage the Mind.

Cool maps below include: Geo-Smiley Terror Spree Map, The Continents and Islands of Mankind, Hate Groups and Hate Crimes Map, and Where Commuters Run Over Black Children, Detroit 1968.
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Edward Tufte’s The Visual Display of Quantitative Information (1998, 2nd edition 2001) is a classic book, arguably his best, and certainly a key text in the field of information graphics (which encompasses cartography). I know some cartography courses use the book as a text.

I recall being inspired by the book as a neophyte cartographer back in the late 1990s.

The book looked great: its design communicated the importance of design (when most other cartography and information graphics books were clunky and poorly designed). The tone was serious and high-minded: I was designing information graphics. And I think I absorbed Tufte’s minimalist design philosophy, although cartographic design, at least the way I learned it, was largely minimalist, with no allowance for flourish, fake 3D embellishment, or other chartjunk (or “map-crap” as I call it in the Making Maps book).

While I won’t impugn the importance of lofty inspiration, I did wonder what kind of practical guidelines I could derive from Tufte’s book. You know, specific stuff that would help me to design and make better maps. I sat down one day and made a list of Tufteisms from the book: that list is below.

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